Banner   Sept. 27-30, 2016, Madrid, Spain

Advanced program

Paper presentation time table: For paper presentation time schedule, please download here by clicking the following link: time table.
Para una versión del programa abajo en castellano, por favor, clicar aquí: program in Spanish.

September 27, 2016

Auditorium of the UNIVERSIDAD COMPLUTENSE DE MADRID (C / San Bernardo, 49)
18:00 Official opening
• Dr. Carlos Andradas Heranz. Rector of the University Complutense of Madrid
• Mr. Enrique Ruiz Escudero. Deputy director of Presidency and Justice of Madrid
• Mr. Luis Cueto Alvarez de Sotomayor, General Coordinator of the City Hall of Madrid
• Mr. Lyu Fan. Ambassador of the PRC in Spain (tbc)
• Professor Yuhua Luo, Founding Chair of the International Conference on Tourism and Hospitality Between China and Spain, University of Balearic Islands
• Professor Mª Concepción García Gómez. Dean of the Faculty of Commerce and Tourism of the UCM.

18:45. Short speech from the co-organizers of the conference.
• Dr. Bartholomew Deya, Dean of the Faculty of Tourism of the University of the Balearic Islands
• Dr. Huang Wen, Associate Director of China Leisure and Tourism Research Center, Sichuan University, China.

19:00. Speech by Eunji, Tae, Knowledge Network coordinator, Affiliate Memers Program, the World Tourism Organization WTO.

19:45. Welcome cocktail

September 28, 2016

Faculty of Commerce and tourism of the University Complutense of Madrid. Address: Avda. Filipinas, nº 3, 28003 Madrid

9:00-9:30  Registration for participants.
9.30-11:00  Opening Round table: "Economic trends and business prospects of the Chinese tourism market". (Assembly Hall - Salón de Actos)
Moderator: Mr. Miguel Angel Sastre Castillo
• Ms. Sabine Schwanz, director of tourism promotion of Madrid Destino S.A.
• Iberia (Speaker to be confirmed)
• Ms. Elena Forguet, director of business at Value Retail
• Mr. Hugo Rovira, Director General of NH Hotel Group for Spain, Portugal and Andorra
• Mr. Pedro Castro - CEO of Dufree

11:00-11:30  Coffee break.

11:30-13:00  Roundtable: "Hospitality: bridge / embrace between cultures"
(Assembly Hall - Salón de Actos)
Moderator: Mr. Ricardo Lopez, Deputy Director of Value Retail Retail Spain
• Mr. Manuel Vegas (President of Spanish Association of Hotel Directors in Madrid)
• Mr. Iván Cerdeño (Director, Michelin Star)
• Mr. Sergio Gonzalez Ferrán, collaborator of Adria, advisor to the Ministry of Agriculture and an expert on dissemination of Spanish cuisine in China, Japan and the United States
• Director of ARCO. Trends and dialogue between Chinese and Spanish contemporary art (tbc)
• Evelio Acevedo, Managing Director of the Thyssen-Bornemisza

13:00-14: 00  Presentations for universities in the network RedINTUR

14:00-16: 00  Lunch

16:00-20: 00  Academic sessions
16:00-17: 50  Communications. Chair: Mr. Ignacio Ruiz Guerra

17:50-18: 10  Coffee break.

18:10-20: 00  Communications. Chair: Ms Maria Garcia Hernandez

September 29, 2016

Location: Faculty of Commerce and tourism of the Complutense University of Madrid (Avda Filipinas, nº 3, 28003 Madrid)

9: 30-11: 00  Roundtable: "Intelligent Tourism. Major trends "
(Assembly Hall - Salón de Actos)
Moderator: Mr. Adolfo Aguilar Millan
• D. Arnaldo Muñoz, director of Airbnb
• Chinese representative of WeChat or Weiboo (tbc)
• Ms. Chen Liming, director of marketing for CTrip
• D. Calixto Mellen, Project Manager Segittur
• Loewe Director General (tbc)

11: 00-11: 30  Coffee break.

11: 30-13: 00  Roundtable: "Tourism and Institutional Relations Spain-China"
(Assembly Hall - Salón de Actos)
Moderator: Ms. María Concepción García Gómez
• Representative of Chinese Embassy in Spain (tbc)
• D. Rafael Chamorro Marín. Deputy Director General of Foreign Tourism Marketing. Tourism Institute of Spain (TURESPAÑA)
• Kurt D. Grötsch. Friendly Chinese, president.
• D. Marcelo Muñoz. President of Cátedra China.
• D. Ramón Mª Moreno, General Director of Casa Asia

13:30. Lunch.

15: 00-17: 00  Academic session
 Communications. Chair: Mr. Adolfo Aguilar Millan

17:30 Visit to ROZAS VILLAGE.

20: 00-21: 00  Closing ceremony and cocktail of gala in the Rozas Village.

September 30, 2016

10:00-12:00  Visit to the World Tourism Organization

12:00  Optional sightseeing tours.


Journal of Tourism Economics

Value Retail
Value Retail

Gestión Educativa



With the participation of

World Tourism Organization